OUR STORY
A more supported
A more supported
A more supported
breastfeeding journey.
breastfeeding journey.
Mamilla was born from a simple belief: breastfeeding may be natural, but learning it is a journey. As a team of female engineers, we’re creating practical, approachable support rooted in mothers’ real experiences, so every mother can feel more confident in the feeding journey that is right for her.
Mamilla was born from a simple belief: breastfeeding may be natural, but learning it is a journey. As a team of female engineers, we’re creating practical, approachable support rooted in mothers’ real experiences, so every mother can feel more confident in the feeding journey that is right for her.
Mamilla was born from a simple belief: breastfeeding may be natural, but learning it is a journey. As a team of female engineers, we’re creating practical, approachable support rooted in mothers’ real experiences, so every mother can feel more confident in the feeding journey that is right for her.
An idea born at
An idea born at
An idea born at
Imperial College London.
Imperial College London.
Mamilla began as a Design Engineering project at Imperial College London, with a question that stayed with us: why do so many mothers stop breastfeeding before they want to? Our original research drew on the UK Infant Feeding Survey (2010), which reported that eight in ten mothers who stopped in the early weeks would have liked to continue.
Mamilla began as a Design Engineering project at Imperial College London, with a question that stayed with us: why do so many mothers stop breastfeeding before they want to? Our original research drew on the UK Infant Feeding Survey (2010), which reported that eight in ten mothers who stopped in the early weeks would have liked to continue.
Mamilla began as a Design Engineering project at Imperial College London, with a question that stayed with us: why do so many mothers stop breastfeeding before they want to? Our original research drew on the UK Infant Feeding Survey (2010), which reported that eight in ten mothers who stopped in the early weeks would have liked to continue.
Conversations with over 100 mothers helped us understand the experiences behind the numbers: painful latching, uncertainty about milk supply and difficulty getting timely support. We saw a need for learning that feels practical and reassuring, alongside professional care.
Conversations with over 100 mothers helped us understand the experiences behind the numbers: painful latching, uncertainty about milk supply and difficulty getting timely support. We saw a need for learning that feels practical and reassuring, alongside professional care.
Conversations with over 100 mothers helped us understand the experiences behind the numbers: painful latching, uncertainty about milk supply and difficulty getting timely support. We saw a need for learning that feels practical and reassuring, alongside professional care.
The problem behind the idea.
The problem behind the idea.
Too many mothers stop breastfeeding before they want to. Pain, uncertainty and difficulty accessing timely support can turn the earliest days of feeding into a struggle. These experiences are why we started Mamilla.
Too many mothers stop breastfeeding before they want to. Pain, uncertainty and difficulty accessing timely support can turn the earliest days of feeding into a struggle. These experiences are why we started Mamilla.
Too many mothers stop breastfeeding before they want to. Pain, uncertainty and difficulty accessing timely support can turn the earliest days of feeding into a struggle. These experiences are why we started Mamilla.
Pain
Poor latching can cause painful, sore nipples and make feeding uncomfortable. Mothers deserve practical help, not the feeling that they should simply push through.
Lack of support
Professional help is not always available when it is needed. Waiting times and the cost of private support can leave mothers facing feeding challenges alone.
Uncertainty
Questions about milk supply, latching and whether a baby is getting enough milk can feel overwhelming, especially without clear, reassuring guidance.
Pain
Poor latching can cause painful, sore nipples and make feeding uncomfortable. Mothers deserve practical help, not the feeling that they should simply push through.
Lack of support
Professional help is not always available when it is needed. Waiting times and the cost of private support can leave mothers facing feeding challenges alone.
Uncertainty
Questions about milk supply, latching and whether a baby is getting enough milk can feel overwhelming, especially without clear, reassuring guidance.
Pain
Poor latching can cause painful, sore nipples and make feeding uncomfortable. Mothers deserve practical help, not the feeling that they should simply push through.
Lack of support
Professional help is not always available when it is needed. Waiting times and the cost of private support can leave mothers facing feeding challenges alone.
Uncertainty
Questions about milk supply, latching and whether a baby is getting enough milk can feel overwhelming, especially without clear, reassuring guidance.
We’ve spoken to over 100 mothers. Here’s what we heard.
We’ve spoken to over 100 mothers. Here’s what we heard.
We’ve spoken to over 100 mothers. Here’s what we heard.
From a challenge
to a solution.
What we heard shaped our direction. Latching difficulties can make feeding painful and leave mothers unsure whether their baby is getting enough milk. When face-to-face support is hard to access, those worries can feel even greater. We wanted to help bridge the gap between knowing about breastfeeding and feeling prepared to do it.
Over the past three years, we’ve researched, designed, tested and refined our ideas with mothers, healthcare professionals and industry experts. Their experiences continue to shape Mamilla’s guided sessions, visual demonstrations and educational resources. We listen first, test what we learn and keep improving.
From a challenge
to a solution.
What we heard shaped our direction. Latching difficulties can make feeding painful and leave mothers unsure whether their baby is getting enough milk. When face-to-face support is hard to access, those worries can feel even greater. We wanted to help bridge the gap between knowing about breastfeeding and feeling prepared to do it.
Over the past three years, we’ve researched, designed, tested and refined our ideas with mothers, healthcare professionals and industry experts. Their experiences continue to shape Mamilla’s guided sessions, visual demonstrations and educational resources. We listen first, test what we learn and keep improving.
Our values.
Our values.
Every mother’s feeding journey is unique. These values guide how we listen, design and build support — without judgement or pressure.
Every mother’s feeding journey is unique. These values guide how we listen, design and build support — without judgement or pressure.
Every mother’s feeding journey is unique. These values guide how we listen, design and build support — without judgement or pressure.
01
Empowerment
Empowerment
Mothers’ bodies are truly amazing. We’re here to help every mother feel confident in choosing the feeding journey that feels right for her.
Mothers’ bodies are truly amazing. We’re here to help every mother feel confident in choosing the feeding journey that feels right for her.
Mothers’ bodies are truly amazing. We’re here to help every mother feel confident in choosing the feeding journey that feels right for her.
02
Encouragement
Encouragement
No two experiences are the same. We offer reassurance and support to help mothers create a positive feeding experience, whatever their journey looks like.
No two experiences are the same. We offer reassurance and support to help mothers create a positive feeding experience, whatever their journey looks like.
No two experiences are the same. We offer reassurance and support to help mothers create a positive feeding experience, whatever their journey looks like.
03
Education
Education
Clear information and practical tools can make all the difference. We aim to help mothers feel informed and more in control of their breastfeeding journey.
Clear information and practical tools can make all the difference. We aim to help mothers feel informed and more in control of their breastfeeding journey.
Clear information and practical tools can make all the difference. We aim to help mothers feel informed and more in control of their breastfeeding journey.
Different perspectives,
Different perspectives,
Different perspectives,
one shared purpose.
one shared purpose.
We’re female engineering graduates from Imperial College London, united by a commitment to designing for women. Our strengths span software and product development, UX/UI design, branding and research. Years of collaboration and friendship help us challenge ideas openly and turn different perspectives into thoughtful, genuinely useful solutions.
We’re female engineering graduates from Imperial College London, united by a commitment to designing for women. Our strengths span software and product development, UX/UI design, branding and research. Years of collaboration and friendship help us challenge ideas openly and turn different perspectives into thoughtful, genuinely useful solutions.
We’re female engineering graduates from Imperial College London, united by a commitment to designing for women. Our strengths span software and product development, UX/UI design, branding and research. Years of collaboration and friendship help us challenge ideas openly and turn different perspectives into thoughtful, genuinely useful solutions.
Our work is grounded in empowerment, encouragement and education. Every mother’s feeding journey is unique; our role is to offer tools, information and reassurance, not pressure. By keeping mothers and experts involved at every stage, we aim to build support that is practical, relevant and rooted in real life.
Our work is grounded in empowerment, encouragement and education. Every mother’s feeding journey is unique; our role is to offer tools, information and reassurance, not pressure. By keeping mothers and experts involved at every stage, we aim to build support that is practical, relevant and rooted in real life.
Our work is grounded in empowerment, encouragement and education. Every mother’s feeding journey is unique; our role is to offer tools, information and reassurance, not pressure. By keeping mothers and experts involved at every stage, we aim to build support that is practical, relevant and rooted in real life.
Shreya
Freya
Lena
Mia
Claudia
Eleni
Shreya
Freya
Lena
Mia
Claudia
Eleni
Shreya
Freya
Lena
Mia
Claudia
Eleni
Proudly supported by
Proudly supported by
From a challenge
to a solution.
What we heard shaped our direction. Latching difficulties can make feeding painful and leave mothers unsure whether their baby is getting enough milk. When face-to-face support is hard to access, those worries can feel even greater. We wanted to help bridge the gap between knowing about breastfeeding and feeling prepared to do it.
Over the past three years, we’ve researched, designed, tested and refined our ideas with mothers, healthcare professionals and industry experts. Their experiences continue to shape Mamilla’s guided sessions, visual demonstrations and educational resources. We listen first, test what we learn and keep improving.