Our Story
We are a team of female engineers committed to designing solutions specifically for women.
Over the past three years, we have been researching, designing, testing and continuously refining our work through conversations with mothers, healthcare professionals and industry experts. These ongoing collaborations have shaped both our understanding of the space and the direction of our solutions.
As Engineering graduates from Imperial College London, we combine technical expertise with creativity, systems thinking and user-centred design. While we all share an engineering background, each member of our team brings different experiences, perspectives and strengths - from software and product development to UX/UI design, branding and research. This diversity shapes the way we approach problem-solving and build products that feel thoughtful, approachable and genuinely useful.
Our team dynamic has been built through years of close collaboration and friendship, allowing us to work openly, challenge ideas constructively and stay deeply connected to the people we are designing for.
We believe meaningful solutions come from listening first. That is why we continue to work closely with users and experts throughout every stage of development, ensuring what we create is practical, relevant and rooted in real experiences.
The Problem
In the UK 8 in 10 mothers stop breastfeeding before they would like to.
(UK Infant Feeding Survey, 2010)
One of the primary causes of this is latching difficulties. This trend and lack of a practical solution persist despite the World Health Organisation advocating for six months of exclusive breastfeeding. Latching difficulties such as pain, non-efficient milk transfer to the infant, and clogged milk ducts all lead to unnecessary strain on the mother-baby relationship during its earliest stages.
Adding to the complexity is the nationwide shortage of healthcare professionals evident even in the mother-infant care sector. While a few receive access to face-to-face assistance from lactation consultants others experience waiting times that are simply impractical, leaving them with limited options when their child's hunger is at stake!
We’ve spoken to over 100 mothers, and here’s what we heard:
Why?*
Pain
Poor latching often causes painful, sore nipples, creating a physical barrier to a comfortable breastfeeding experience for mothers.
Lack of Support
Access to professional breastfeeding support is limited—lactation consultants are expensive, and NHS services are often saturated, leaving many mothers without the help they need.
Uncertainty
Many mothers struggle with doubts about milk supply and proper feeding techniques, making the goal of exclusive breastfeeding feel overwhelming.
*Note: This is not an exhaustive list of all reasons but aims to highlight a few common challenges.
Our Values
Empowerment
Mothers’ bodies are truly amazing! We’re here to encourage every mother to embrace the feeding journey that feels right for her.
Encouragement
Each mother's feeding journey is unique. We're here to encourage and support mothers in creating a positive breastfeeding experience.
Education
We aim to support mothers with the tools and information required to confidently feel in control of their breastfeeding journey.
Meet The Team
Our Team
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